IOT Casa
IOT Casa
IOT Casa
is
is
is
a
a
a
Smart
Smart
Smart
Home
Home
Home
App
App
App
for
for
for
Easy
Easy
Easy
Device
Device
Device
Control
Control
Contorl
App for Easy
Industry
Industry
Home Automation
Home Automation
Team
Team
Varun, S.Madhumala
Varun, S.Madhumala
Subscription
Subscription
Quick Win
Quick Win
Project start Year
Project start Year
2024
2024
About Project
IOT Casa, is a smart home automation app that lets users control all their connected devices from one place, enabling seamless management, scene creation, and real-time monitoring. The redesign focused on simplifying navigation and enhancing user experience, with the goal of making smart living easy, intuitive, and accessible to everyone.
About Project
IOT Casa, is a smart home automation app that lets users control all their connected devices from one place, enabling seamless management, scene creation, and real-time monitoring. The redesign focused on simplifying navigation and enhancing user experience, with the goal of making smart living easy, intuitive, and accessible to everyone.
About Project
IOT Casa, is a smart home automation app that lets users control all their connected devices from one place, enabling seamless management, scene creation, and real-time monitoring. The redesign focused on simplifying navigation and enhancing user experience, with the goal of making smart living easy, intuitive, and accessible to everyone.
Business
Business
Business
Challenges
Challenges
Challenges
Clients struggled with confusing setups, endless support loops, and heavy training needs. The result—low adoption, rising costs, and stalled growth.
Clients struggled with confusing setups, endless support loops, and heavy training needs. The result—low adoption, rising costs, and stalled growth.
Clients struggled with confusing setups, endless support loops, and heavy training needs. The result—low adoption, rising costs, and stalled growth.
Unable to Attract Clients
Unable to Attract Clients
Unable to Attract Clients
An outdated and frustrating interface made it hard to win new clients. Even existing users struggled to navigate the app and abandoned it. As referrals slowed, engagement declined and retention dropped, ultimately stalling
word-of-mouth growth.
An outdated and frustrating interface made it hard to win new clients. Even existing users struggled to navigate the app and abandoned it. As referrals slowed, engagement declined and retention dropped, ultimately stalling
word-of-mouth growth.
An outdated and frustrating interface made it hard to win new clients. Even existing users struggled to navigate the app and abandoned it. As referrals slowed, engagement declined and retention dropped, ultimately stalling
word-of-mouth growth.
Stalled Growth, Endless Loops
Stalled Growth, Endless Loops
Stalled Growth, Endless Loops
Growth stalled as recurring issues—device registration failures, Wi-Fi setup problems, and guest access confusion—frustrated users. Support teams stayed busy fixing basics, raising costs. Poor UX
drove low activity, high drop-offs, and missed growth opportunities.
Growth stalled as recurring issues—device registration failures, Wi-Fi setup problems, and guest access confusion—frustrated users. Support teams stayed busy fixing basics, raising costs. Poor UX
drove low activity, high drop-offs, and missed growth opportunities.
Growth stalled as recurring issues—device registration failures, Wi-Fi setup problems, and guest access confusion—frustrated users. Support teams stayed busy fixing basics, raising costs. Poor UX
drove low activity, high drop-offs, and missed growth opportunities.
Heavy Dependency on Training
Heavy Dependency on Training
Heavy Dependency on Training
IoT Casa demanded extensive training for end-users and technical teams. Users needed constant guidance, while staff were repeatedly deployed on-sit for fixes. This unsustainable support cycle drained resources and reduced
efficiency.
IoT Casa demanded extensive training for end-users and technical teams. Users needed constant guidance, while staff were repeatedly deployed on-sit for fixes. This unsustainable support cycle drained resources and reduced
efficiency.
IoT Casa demanded extensive training for end-users and technical teams. Users needed constant guidance, while staff were repeatedly deployed on-sit for fixes. This unsustainable support cycle drained resources and reduced
efficiency.
Old Screen
Old Screen
Old Screen
Packed with scattered menus and hard-to-read layouts.
Packed with scattered menus and hard-to-read layouts.
Packed with scattered menus and hard-to-read layouts.
New Screen
New Screen
New Screen
Clean, organized, and role-focused.
Clean, organized, and role-focused.
Clean, organized, and role-focused.
User Flow
We mapped journeys across registration, scene creation, guest access, and control, uncovering friction like multi-screen setups that left users confused and reliant on support.
View More
User flow
Audit Points
Wireframe
UI Concept
Design System
Icon Design
UI Design
User Flow
We mapped journeys across registration, scene creation, guest access, and control, uncovering friction like multi-screen setups that left users confused and reliant on support.
View More
User flow
Audit Points
Wireframe
UI Concept
Design System
Icon Design
UI Design
User Flow
We mapped journeys across registration, scene creation, guest access, and control, uncovering friction like multi-screen setups that left users confused and reliant on support.
View More
User flow
Audit Points
Wireframe
UI Concept
Design System
Icon Design
UI Design
Your Home,
All in
One App for Easy Control!
Control, automate, and personalize your home all from one app.
Costom Remotes
Raghu’s AC
ON
23deg
Modes
Heat
Dry
Cool
Auto
Fan speed
Low
Medium
High
Raghu’s TV
ON
OK
Ch+
Vol+
Ch-
Vol-
OK
Ch-
Ch+
1
2
3
4
5
6
7
8
9
*
0
#
Varun’s Speaker
ON
OK
Ch+
Vol+
Ch-
Vol-
AUX / TV
FM / AM
1
2
3
4
5
6
7
8
9
*
0
#
Voice Control
IOT Casa Unites Everything Smartly and Simply.
Madhu’s AC
OFF
Madhu’s AC
ON
Easy Control
Smart Setup
Your Home,
All in
One App for Easy Control!
Control, automate, and personalize your home all from one app.
IOT Casa Unites Everything Smartly and Simply.
Madhu’s AC
OFF
Madhu’s AC
ON
Easy Control
Smart Setup
Costom Remotes
Raghu’s AC
ON
23deg
Modes
Heat
Dry
Cool
Auto
Fan speed
Low
Medium
High
Raghu’s TV
ON
OK
Ch+
Vol+
Ch-
Vol-
OK
Ch-
Ch+
1
2
3
4
5
6
7
8
9
*
0
#
Varun’s Speaker
ON
OK
Ch+
Vol+
Ch-
Vol-
AUX / TV
FM / AM
1
2
3
4
5
6
7
8
9
*
0
#
Voice Control
Your Home,
All in
One App for Easy Control!
Control, automate, and personalize your home all from one app.
Costom Remotes
Raghu’s AC
ON
23deg
Modes
Heat
Dry
Cool
Auto
Fan speed
Low
Medium
High
Raghu’s TV
ON
OK
Ch+
Vol+
Ch-
Vol-
OK
Ch-
Ch+
1
2
3
4
5
6
7
8
9
*
0
#
Varun’s Speaker
ON
OK
Ch+
Vol+
Ch-
Vol-
AUX / TV
FM / AM
1
2
3
4
5
6
7
8
9
*
0
#
Voice Control
IOT Casa Unites Everything Smartly and Simply.
Madhu’s AC
OFF
Madhu’s AC
ON
Easy Control
Smart Setup
Designed with
Designed with
Designed with
Details
Details
for Seamless Use
Details for Seamless Use
for Seamless Use
HRETE’s primary palette brings focus to important actions, guiding users with confidence. The neutral tones keep screens clean and easy to follow.
HRETE’s primary palette brings focus to important actions, guiding users with confidence. The neutral tones keep screens clean and easy to follow.
HRETE’s primary palette brings focus to important actions, guiding users with confidence. The neutral tones keep screens clean and easy to follow.
Typography That
Typography That
Typography That
Works
Works
Works
for People
for People
for People
Typography was chosen to be clean and easy to read on any screen. Headings stand out with confidence, while body text stays light and approachable.
Typography was chosen to be clean and easy to read on any screen. Headings stand out with confidence, while body text stays light and approachable.
Typephase
Typephase
Typephase
Oakes Grotesk
Oakes Grotesk
Oakes Grotesk
ABCDEFGHIJKLMNOPPQRSTUVWXYZ
ABCDEFGHIJKLMNOPPQRSTUVWXYZ
ABCDEFGHIJKLMNOPPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+
1234567890!@#$%^&*()_+
1234567890!@#$%^&*()_+
Regular
Regular
Regular
Medium
Medium
Medium
Semi-bold
Semi-bold
Semi-bold
Bold
Bold
Bold
Aa
Aa
Aa
Aa
Aa
Aa
Colors
Colors
Colors
Balance
Balance
Balance
Trust,
Trust,
Trust,
Intelligence
Intelligence
Intelligence
and
and
and
Clarity
Clarity
Clarity
HRETE’s primary palette brings focus to important actions, guiding users with confidence. The neutral tones keep screens clean and easy to follow.
HRETE’s primary palette brings focus to important actions, guiding users with confidence. The neutral tones keep screens clean and easy to follow.
HRETE’s primary palette brings focus to important actions, guiding users with confidence. The neutral tones keep screens clean and easy to follow.
Shade of Orange
Brand Primary
#EF9800
Shades
Shades of Orange
Brand Primary
#EF9800
Shades
Shades
#007E7D
Shades
Shades
Grey
Brand Neutrals
#393939
#393939
Grey
Brand Neutrals
Shades
Impact
Impact
Impact
We Creted
We Creted
We Creted
Our redesign helped IoT Casa overcome critical usability barriers and drive meaningful outcomes across user experience and business performance.
Our redesign helped IoT Casa overcome critical usability barriers and drive meaningful outcomes across user experience and business performance.
50% drop in support tickets
50% drop in support tickets
Due to enhanced onboarding, clearer flows, and simplified setup screens. Users can now easily complete tasks like setting up Scenes and adding devices without requiring step-by-step guidance.
Due to enhanced onboarding, clearer flows, and simplified setup screens. Users can now easily complete tasks like setting up Scenes and adding devices without requiring step-by-step guidance.
30% increase in conversions,
30% increase in conversions,
Driven by improved usability and visual polish. The enhanced clarity and ease of use helped turn interest into action during sales demos and trials.
Driven by improved usability and visual polish. The enhanced clarity and ease of use helped turn interest into action during sales demos and trials.
40% less internal team involvement
40% less internal team involvement
New design that empowered users to self-serve. Fewer on-site visits and less time spent explaining basic app functions made the product easier to use for both customers and the company.
New design that empowered users to self-serve. Fewer on-site visits and less time spent explaining basic app functions made the product easier to use for both customers and the company.
Device usage
Device usage
Day
Day
Week
Week
Month
Month
8h
8h
4h
4h
2h
2h
0h
0h
Varun’s light
Varun’s light
Madhu’s Fan
Madhu’s Fan
Vikram TV
Vikram TV
Varun’s AC
Varun’s AC
Madhu’s AC
Madhu’s AC
Most Used Devices
Most Used Devices
Varun’s Lamp
Varun’s Lamp
1.45 hrs
1.45 hrs
Madhu’s Lamp
Madhu’s Lamp
25 mins
25 mins
Madhu’s Monitor
Madhu’s Monitor
20 mins
20 mins
Sri ram AC
Sri ram AC
20 mins
20 mins
Sri ram Monitor
Sri ram Monitor
20 mins
20 mins
Sri ram’s Fan
Sri ram’s Fan
5 mins
5 mins
Create your Routine
Create your Routine
Select a trigger
Select a trigger
Manual Trigger
Manual Trigger
Trigger device manually
Trigger device manually
Device & Time Trigger
Device & Time Trigger
Change the behaviour of the device in terms of device or time
Change the behaviour of the device in terms of device or time
Time Trigger
Time Trigger
Ex: Schedule 6.00am every morning
Ex: Schedule 6.00am every morning
Sensor Trigger
Sensor Trigger
Trigger devices when your around
Trigger devices when your around
Select devices
Select devices
Search Routines
Search Routines
Varun’s room
Varun’s room
4 devices
4 devices
Varun’s fan
Varun’s fan
Varun’s Monitor
Varun’s Monitor
Varun’s TV
Varun’s TV
Varun’s Studio Light
Varun’s Studio Light
Madhu’s room
Madhu’s room
5 devices
5 devices
Madhu’s Monitor
Madhu’s Monitor
Madhu’s Desk Light
Madhu’s Desk Light
Madhu’s Monitor
Madhu’s Monitor
Next
Next
Make your product the one users recommend!
Make your product the one users recommend!
Make your product the one users recommend!
Case Studies
Case Studies
Case Studies
Audree
Audree
Audree
Pharma
Pharma
Pharma
Optimizing BRMS turned usability into global scale—growing from 2 plants to 102+ across 38+ countries.
Optimizing BRMS turned usability into global scale—growing from 2 plants to 102+ across 38+ countries.
Optimizing BRMS turned usability into global scale—growing from 2 plants to 102+ across 38+ countries.
Drug Detail
Drug Detail
Drug Detail
Healthcare
Healthcare
Healthcare
Drug Detail moved from cluttered and confusing to clear and fast. With restructured layouts and accessible alerts, users g…
Drug Detail moved from cluttered and confusing to clear and fast. With restructured layouts and accessible alerts, users…
Drug Detail moved from cluttered and confusing to clear and fast. With restructured layouts and accessible aler…