Product of Cloud 4c
A trusted Digital Bridge between government and the people they serve.
A trusted Digital Bridge between government and the people they serve.
A trusted Digital Bridge between government and the people they serve.
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
About Project
About Project
About Project
Debbie-M was designed for the Department of Budget and Management (DBM), Philippines, to help citizens and government employees access budget-related information through simple, structured conversations.
Citizens across the Philippines come from diverse literacy and digital backgrounds, which often makes traditional, document heavy government information difficult to understand and navigate.
Debbie-M bridges this gap by translating complex budget data, policies, and processes into clear, conversational guidance, while operating within policy safe boundaries to ensure responses remain accurate, consistent, and aligned with official government information.
Debbie-M was designed for the Department of Budget and Management (DBM), Philippines, to help citizens and government employees access budget-related information through simple, structured conversations.
Citizens across the Philippines come from diverse literacy and digital backgrounds, which often makes traditional, document heavy government information difficult to understand and navigate.
Debbie-M bridges this gap by translating complex budget data, policies, and processes into clear, conversational guidance, while operating within policy safe boundaries to ensure responses remain accurate, consistent, and aligned with official government information.
About Project
Artificial Intelligence
Team
Varun kashetty, S.Madhumala
Subscription Category
Quick win
Project start Year
July 2025
Business Challenges
Business Challenges
Business Challenges
Complex & Fragmented Information
Complex & Fragmented Information
Complex & Fragmented Information
Government budget information was scattered across documents, portals, and departments making it hard to find clear, consolidated answers.
Government budget information was scattered across documents, portals, and departments making it hard to find clear, consolidated answers.
Government budget information was scattered across documents, portals, and departments making it hard to find clear, consolidated answers.
Accessibility Across Diverse Users
Accessibility Across Diverse Users
Accessibility Across Diverse Users
Different literacy and digital skill levels made document-heavy budget information difficult to understand and use.
Different literacy and digital skill levels made document-heavy budget information difficult to understand and use.
Different literacy and digital skill levels made document-heavy budget information difficult to understand and use.
Maintaining Trust & Policy Accuracy
Maintaining Trust & Policy Accuracy
Strict policy rules often made budget information difficult for people to understand, leading to confusion and lack of trust.
Strict policy rules often made budget information difficult for people to understand, leading to confusion and lack of trust.
Maintaining Trust & Policy Accuracy
Strict policy rules often made budget information difficult for people to understand, leading to confusion and lack of trust.
Our Approach
Our Approach
Our Approach
Information Architecture
Information Architecture
Information Architecture
We began by analyzing how budget information was organized across multiple portals, documents, and departments, and how users were expected to navigate it. This helped us understand where complexity created friction and how information could be reorganized into clear, intent-based conversational paths without changing or compromising official structures.
We began by analyzing how budget information was organized across multiple portals, documents, and departments, and how users were expected to navigate it. This helped us understand where complexity created friction and how information could be reorganized into clear, intent-based conversational paths without changing or compromising official structures.
We began by analyzing how budget information was organized across multiple portals, documents, and departments, and how users were expected to navigate it. This helped us understand where complexity created friction and how information could be reorganized into clear, intent-based conversational paths without changing or compromising official structures.
User Persona
User Persona
User Persona
We began by identifying key user groups including citizens, government employees, and public officials and understanding their literacy levels, digital familiarity, and common budget-related questions. This helped us define how information should be structured, explained, and delivered conversationally.
We began by identifying key user groups including citizens, government employees, and public officials and understanding their literacy levels, digital familiarity, and common budget-related questions. This helped us define how information should be structured, explained, and delivered conversationally.
We began by identifying key user groups including citizens, government employees, and public officials and understanding their literacy levels, digital familiarity, and common budget-related questions. This helped us define how information should be structured, explained, and delivered conversationally.
Designing for Public Trust
Designing for Public Trust
Designing for Public Trust
Given the sensitivity of government budget information, trust was a core design principle. Every interaction was designed to feel reliable, neutral, and respectful, ensuring responses were accurate, consistent, and aligned with official policies without offering interpretations or advice.
Given the sensitivity of government budget information, trust was a core design principle. Every interaction was designed to feel reliable, neutral, and respectful, ensuring responses were accurate, consistent, and aligned with official policies without offering interpretations or advice.
Given the sensitivity of government budget information, trust was a core design principle. Every interaction was designed to feel reliable, neutral, and respectful, ensuring responses were accurate, consistent, and aligned with official policies without offering interpretations or advice.
Tone and Voice
DeBbie-M
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DeBbie-M
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Tone and Voice
DeBbie-M
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DeBbie-M
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Tone and Voice
DeBbie-M
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DeBbie-M
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DeBbie-M
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DeBbie-M
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DeBbie-M
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Structured Conversation Design
Structured Conversation Design
Structured Conversation Design
Instead of open-ended AI responses, we designed intent-based and guided conversation flows. This helped users reach the right information quickly through clear prompts, step-by-step guidance, and simple follow-up questions. For unclear, unrelated, or out-of-scope inputs, the system provides structured fallback responses that redirect users to relevant information without breaking the conversation flow.
Instead of open-ended AI responses, we designed intent-based and guided conversation flows. This helped users reach the right information quickly through clear prompts, step-by-step guidance, and simple follow-up questions. For unclear, unrelated, or out-of-scope inputs, the system provides structured fallback responses that redirect users to relevant information without breaking the conversation flow.
Instead of open-ended AI responses, we designed intent-based and guided conversation flows. This helped users reach the right information quickly through clear prompts, step-by-step guidance, and simple follow-up questions. For unclear, unrelated, or out-of-scope inputs, the system provides structured fallback responses that redirect users to relevant information without breaking the conversation flow.
Accessibility and Inclusivity
Accessibility and Inclusivity
Accessibility and Inclusivity
To support users from diverse literacy and digital backgrounds, we focused on plain language, minimal jargon, and clear conversational cues. The experience was designed to work equally well for first-time users and experienced government staff.
To support users from diverse literacy and digital backgrounds, we focused on plain language, minimal jargon, and clear conversational cues. The experience was designed to work equally well for first-time users and experienced government staff.
To support users from diverse literacy and digital backgrounds, we focused on plain language, minimal jargon, and clear conversational cues. The experience was designed to work equally well for first-time users and experienced government staff.
Bringing Debbie-M to Life
Bringing Debbie-M to Life
Bringing Debbie-M to Life
DeBbie-M
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UI Components of DeBbie-M
UI Components of DeBbie-M
UI Components of DeBbie-M
Chat Input Field
Chat Input Field
Chat Input Field
How does the national budget benefit me?
How does the national budget benefit me?
Icons
Icons
Icons
Emoticons
Emoticons
Emoticons
Education Funding
Education Funding
Education Funding
Government Employees
Government Employees
Government Employees
Transport
Transport
Transport
Transport
Transport
Transport
Defense & Emergency
Defense & Emergency
Defense & Emergency
Defense & Emergency
Defense & Emergency
Defense & Emergency
Summary
Summary
Summary
Medical Budget
Medical Budget
Medical Budget
Calamity Fund
Calamity Fund
Calamity Fund
Chat Bubbles
Chat Bubbles
Chat Bubbles
Hello! I’m DeBbie-M from the Department of Budget and Management.
Hello! I’m DeBbie-M from the Department of Budget and Management.
Hello! I’m DeBbie-M from the Department of Budget and Management.
What are the benefits of budget to me
What are the benefits of budget to me
What are the benefits of budget to me
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Visual Foundations
Visual Foundations
Visual Foundations
Debbie-M’s visual design focuses on trust, clarity, and readability. Restrained colors, clear typography, and minimal UI elements ensure the interface feels official, calm, and easy to understand supporting users across diverse literacy and digital backgrounds.
Debbie-M’s visual design focuses on trust, clarity, and readability. Restrained colors, clear typography, and minimal UI elements ensure the interface feels official, calm, and easy to understand supporting users across diverse literacy and digital backgrounds.
Impact
Impact
Impact
Created
Created
Created
Consistent & Reliable Answers
Consistent & Reliable Answers
Consistent & Reliable Answers
Policy-aligned responses delivered accurate and consistent information, building user confidence and trust.
Policy-aligned responses delivered accurate and consistent information, building user confidence and trust.
Policy-aligned responses delivered accurate and consistent information, building user confidence and trust.
Easier Access to Information
Guided conversations helped users understand budget topics without navigating complex documents or portals.
Lower Support Effort
By addressing common queries independently, Debbie-M minimized repetitive support requests and improved efficiency for government teams.
Easier Access to Information
Easier Access to Information
Guided conversations helped users understand budget topics without navigating complex documents or portals.
Guided conversations helped users understand budget topics without navigating complex documents or portals.
Lower Support Effort
Lower Support Effort
By addressing common queries independently, Debbie-M minimized repetitive support requests and improved efficiency for government teams.
By addressing common queries independently, Debbie-M minimized repetitive support requests and improved efficiency for government teams.
Make your product the one users recommend!
Make your product the one users recommend!
Make your product the one users recommend!
