Redesigning the Way Users Control and Automate Their Homes

Redesigning the Way Users Control and Automate Their Homes

Redesigning the Way Users Control and Automate Their Homes

About Project

About Project

About Project

IoTCasa is a smart home automation app that allows users to control and monitor all connected devices from a single interface.

Over time, an outdated and confusing UI led to low adoption, with users avoiding the app despite having advanced automation capabilities.

IoTCasa approached us to redesign the experience simplifying navigation, reducing everyday friction, and restoring user trust through an intuitive smart home interface.

IoTCasa is a smart home automation app that allows users to control and monitor all connected devices from a single interface.

Over time, an outdated and confusing UI led to low adoption, with users avoiding the app despite having advanced automation capabilities.

IoTCasa approached us to redesign the experience simplifying navigation, reducing everyday friction, and restoring user trust through an intuitive smart home interface.

About Project

Home Automation

Team

Varun kashetty, S.Madhumala

Subscription Category

Quick win

Project start Year

July 2025

Business Challenges

Business Challenges

Business Challenges

Unable to Attract Clients

Unable to Attract Clients

Unable to Attract Clients

An outdated, frustrating interface made it difficult to attract new clients. Poor usability drove drop-offs, reduced referrals, and limited organic customer acquisition.

An outdated, frustrating interface made it difficult to attract new clients. Poor usability drove drop-offs, reduced referrals, and limited organic customer acquisition.

An outdated, frustrating interface made it difficult to attract new clients. Poor usability drove drop-offs, reduced referrals, and limited organic customer acquisition.

Stuck in a Loop, Growth Stagnation

Stuck in a Loop, Growth Stagnation

Stuck in a Loop, Growth Stagnation

Teams reverted to Excel and manual logs because the UI was inconsistent and hard to follow leading to poor adoption.

Teams reverted to Excel and manual logs because the UI was inconsistent and hard to follow leading to poor adoption.

Teams reverted to Excel and manual logs because the UI was inconsistent and hard to follow leading to poor adoption.

Heavy training Requirement

Heavy training Requirement

IoT Casa relied heavily on training and on-site support, requiring constant guidance and repeated fixes that drained resources and reduced efficiency.

IoT Casa relied heavily on training and on-site support, requiring constant guidance and repeated fixes that drained resources and reduced efficiency.

Heavy training Requirement

IoT Casa relied heavily on training and on-site support, requiring constant guidance and repeated fixes that drained resources and reduced efficiency.

Our Approach

Our Approach

Our Approach

User Flow

We mapped every journey across device registration, scene creation, guest access, and daily control. The walkthrough exposed recurring friction points like a setup process spread across multiple screens and menus leaving users confused and dependent on support.

User Flow

We mapped every journey across device registration, scene creation, guest access, and daily control. The walkthrough exposed recurring friction points like a setup process spread across multiple screens and menus leaving users confused and dependent on support.

User Flow

We mapped every journey across device registration, scene creation, guest access, and daily control. The walkthrough exposed recurring friction points like a setup process spread across multiple screens and menus leaving users confused and dependent on support.

Old Screens

Old Screens

Old Screens

The old IoT Casa screens were cluttered and difficult to navigate, with key device controls and automation options hard to find. Setup flows were long, actions were scattered, and users relied heavily on training and on-site support to manage even basic smart home tasks.

The old IoT Casa screens were cluttered and difficult to navigate, with key device controls and automation options hard to find. Setup flows were long, actions were scattered, and users relied heavily on training and on-site support to manage even basic smart home tasks.

Key Problems

Key Problems

Key Problems

Device Setup

Device Setup

Device Setup

Complex Device Setup & Navigation

Complex Device Setup & Navigation

Users struggled to set up devices and move between rooms and controls due to confusing navigation and scattered actions.

Users struggled to set up devices and move between rooms and controls due to confusing navigation and scattered actions.

Information Overload on Screens

Information Overload on Screens

Information Overload on Screens

Unclear Flow Progression

Unclear Flow Progression

Users could not easily understand what the next step was while creating a scene, as screens looked similar and lacked clear progression cues.

Users could not easily understand what the next step was while creating a scene, as screens looked similar and lacked clear progression cues.

Scenes and Automations

Scenes and Automations

Scenes and Automations

Automation Features Were Overlooked

Automation Features Were Overlooked

Users find it difficult to understand each setting because the screen lacks clear explanations and intuitive guidance.

Users find it difficult to understand each setting because the screen lacks clear explanations and intuitive guidance.

Key Solutions

Key Solutions

Key Solutions

Device Setup

Device Setup

Device Setup

Simplified Device Setup Flow

Simplified Device Setup Flow

We redesigned device setup into a clear, step-by-step flow, reducing navigation friction and making it easier to add and manage devices.

We redesigned device setup into a clear, step-by-step flow, reducing navigation friction and making it easier to add and manage devices.

Information Overload on Screens

Information Overload on Screens

Information Overload on Screens

Improved Flow Progression & Guidance

Improved Flow Progression & Guidance

Subtle cues and consistent layouts were added to clearly indicate progress, next steps, and completion during scene creation.

Subtle cues and consistent layouts were added to clearly indicate progress, next steps, and completion during scene creation.

Scenes and Automations

Scenes and Automations

Scenes and Automations

Structured Scene Creation Experience

Structured Scene Creation Experience

Users find it difficult to understand each setting because the screen lacks clear explanations and intuitive guidance.

Users find it difficult to understand each setting because the screen lacks clear explanations and intuitive guidance.

Improved Screens

Improved Screens

Improved Screens

The new IoT Casa screens are cleaner, more structured, and easier to navigate. Clear device controls, consistent layouts, and simplified automation flows make it intuitive for users to manage their smart homes confidently without relying on training or support.

The new IoT Casa screens are cleaner, more structured, and easier to navigate. Clear device controls, consistent layouts, and simplified automation flows make it intuitive for users to manage their smart homes confidently without relying on training or support.

LIGHT MODE

DARK MODE

LIGHT MODE

DARK MODE

LIGHT MODE

DARK MODE

Visual Foundations

Visual Foundations

Visual Foundations

We chose Oaks Grotesk for its modern look and clear legibility across control-heavy screens. Warm accent colors add energy, while neutral tones maintain clarity creating a friendly, intuitive smart home interface.

We chose Oaks Grotesk for its modern look and clear legibility across control-heavy screens. Warm accent colors add energy, while neutral tones maintain clarity creating a friendly, intuitive smart home interface.

Font style which was used in Echo new design
Font style which was used in Echo new design
Font style which was used in Echo new design
Brand color & colors which was used in Echo new design
Brand color & colors which was used in Echo new design
Brand color & colors which was used in Echo new design

Impact

Impact

Impact

Created

Created

Created

The redesign improved how users interact with IoT Casa by simplifying device control, clarifying navigation, and reducing reliance on training and support. Users can now manage their homes faster and more confidently in their daily routines.

The redesign improved how users interact with IoT Casa by simplifying device control, clarifying navigation, and reducing reliance on training and support. Users can now manage their homes faster and more confidently in their daily routines.

Improved Feature Visibility

Improved Feature Visibility

Improved Feature Visibility

Simplified layouts and clearer controls made it easier for users to manage devices and automations quickly and confidently.

Simplified layouts and clearer controls made it easier for users to manage devices and automations quickly and confidently.

Simplified layouts and clearer controls made it easier for users to manage devices and automations quickly and confidently.

Faster Adoption

Simplified workflows and predictable navigation made it easier for users to start using IoT Casa confidently, with less time spent on setup and learning.

Reduced Training Effort

Clear actions, consistent patterns, and guided flows reduced confusion and the need for training and on-site support.

Faster Adoption

Faster Adoption

Simplified workflows and predictable navigation made it easier for users to start using IoT Casa confidently, with less time spent on setup and learning.

Simplified workflows and predictable navigation made it easier for users to start using IoT Casa confidently, with less time spent on setup and learning.

Reduced Training Effort

Reduced Training Effort

Clear actions, consistent patterns, and guided flows reduced confusion and the need for training and on-site support.

Clear actions, consistent patterns, and guided flows reduced confusion and the need for training and on-site support.

Make your product the one users recommend!

Make your product the one users recommend!

Make your product the one users recommend!

Case Studies

Case Studies

Case Studies