7 Apps,
7 Apps,
7 Apps,
One
One
One
Journey
Journey
Journey
Diagnosis
Diagnosis
Diagnosis
to
to
to
Home
Home
Home
Industry
Industry
Healthcare
Healthcare
Team
Team
S.Madhumala, Varun
S.Madhumala, Anush
Subscription
Subscription
Quick Win
Quick Win
Project start Year
Project start Year
2024
2024
Our
Our
Our
Journey
Journey
Journey
Designing
Designing
Designing
7
7
7
Connected
Connected
Connected
Healthcare
Healthcare
Healthcare
Apps
Apps
Apps
with
with
with
Suvarna
Suvarna
Suvarna
Suvarna My Lab Sales is a specialized diagnostics sales platform built to digitize and streamline B2B operations for pathology labs and diagnostic chains. It enables sales teams to onboard hospitals, clinics, and collection centers, manage institutional rate plans, and monitor performance, all within a single unified interface. The client approached us because users were not adopting the mobile application. They wanted to improve data visualization, simplify user flows, make the app more user-friendly, and enhance the overall UI/UX to drive better adoption.
Suvarna My Lab Sales is a specialized diagnostics sales platform built to digitize and streamline B2B operations for pathology labs and diagnostic chains. It enables sales teams to onboard hospitals, clinics, and collection centers, manage institutional rate plans, and monitor performance, all within a single unified interface. The client approached us because users were not adopting the mobile application. They wanted to improve data visualization, simplify user flows, make the app more user-friendly, and enhance the overall UI/UX to drive better adoption.
Core
Core
Core
Challenges
Challenges
Challenges
that
that
Limited
that
Platform
Limited
Limited
Platform
Success
Success
Platform
Success
Unable to Attract Clients
Unable to Attract Clients
Unable to Attract Clients
The lack of polished and professional mobile experience made it difficult for the company to project credibility during client acquisition. Sales teams couldn’t rely on the app during demos or field visits, limiting their ability to convert to new hospitals, clinics, and partners.
The lack of polished and professional mobile experience made it difficult for the company to project credibility during client acquisition. Sales teams couldn’t rely on the app during demos or field visits, limiting their ability to convert to new hospitals, clinics, and partners.
The lack of polished and professional mobile experience made it difficult for the company to project credibility during client acquisition. Sales teams couldn’t rely on the app during demos or field visits, limiting their ability to convert to new hospitals, clinics, and partners.
Low Feature Adoption Rate
Low Feature Adoption Rate
Low Feature Adoption Rate
Despite having high-value features like performance dashboards and rate management tools, the platform saw minimal usage. The complexity of the interface and lack of clarity in navigation led to underutilization, reducing overall ROI from the product.
Despite having high-value features like performance dashboards and rate management tools, the platform saw minimal usage. The complexity of the interface and lack of clarity in navigation led to underutilization, reducing overall ROI from the product.
Despite having high-value features like performance dashboards and rate management tools, the platform saw minimal usage. The complexity of the interface and lack of clarity in navigation led to underutilization, reducing overall ROI from the product.
Poor User Experience
Poor User Experience
Poor User Experience
The app’s confusing user flow and outdated interface contributed to low adoption and high dependency on manual workarounds. This not only slowed down sales operations but also created inefficiencies that prevented the business from scaling effectively.
The app’s confusing user flow and outdated interface contributed to low adoption and high dependency on manual workarounds. This not only slowed down sales operations but also created inefficiencies that prevented the business from scaling effectively.
The app’s confusing user flow and outdated interface contributed to low adoption and high dependency on manual workarounds. This not only slowed down sales operations but also created inefficiencies that prevented the business from scaling effectively.
User Flow
We mapped user flows across materials, quality, and vendor modules, uncovering redundancies and errors. Simplifying them streamlined key operations like issuance, CAPA closures, and document tracking, making processes faster and easier.
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User flow
Audit Points
Wireframe
UI Concept
Design System
Icon Design
UI Design
User Flow
We mapped user flows across materials, quality, and vendor modules, uncovering redundancies and errors. Simplifying them streamlined key operations like issuance, CAPA closures, and document tracking, making processes faster and easier.
View More
User flow
Audit Points
Wireframe
UI Concept
Design System
Icon Design
UI Design
User Flow
We mapped user flows across materials, quality, and vendor modules, uncovering redundancies and errors. Simplifying them streamlined key operations like issuance, CAPA closures, and document tracking, making processes faster and easier.
View More
User flow
Audit Points
Wireframe
UI Concept
Design System
Icon Design
UI Design
Old Screen
Old Screen
Old Screen
Packed with scattered menus and hard-to-read layouts.
Packed with scattered menus and hard-to-read layouts.
Packed with scattered menus and hard-to-read layouts.
New Screen
New Screen
New Screen
Clean, organized, and role-focused.
Clean, organized, and role-focused.
Clean, organized, and role-focused.
Your
Your
Your
Heathcare,
Heathcare,
Heathcare,
Smarter
Smarter
Smarter
in
in
in
One
One
One
Suite
Suite
Suite
Designed to simplify complex healthcare workflows and deliver a seamless experience for doctors, patients, and staff.
Designed to simplify complex healthcare workflows and deliver a seamless experience for doctors, patients, and staff.
64%
64%
36%
36%
Total Business
Total Business
₹1,50,000
₹1,50,000
Lab
Lab
₹1,05,000
₹1,05,000
Radiology
Radiology
₹45,000
₹45,000
07
Apps
07
Apps
Icons
Icons
64%
36%
Total Business
₹1,50,000
Lab
₹1,05,000
Radiology
₹45,000
07
Apps
Icons
Typography That
Typography That
Typography That
Works
Works
Works
for People
for People
for People
Typography was chosen to be clean and easy to read on any screen. Headings stand out with confidence, while body text stays light and approachable.
Typography was chosen to be clean and easy to read on any screen. Headings stand out with confidence, while body text stays light and approachable.
Typephase
Typephase
Typephase
Switzer Variable
Switzer Variable
Switzer Variable
ABCDEFGHIJKLMNOPPQRSTUVWXYZ
ABCDEFGHIJKLMNOPPQRSTUVWXYZ
ABCDEFGHIJKLMNOPPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+
1234567890!@#$%^&*()_+
1234567890!@#$%^&*()_+
Regular
Regular
Regular
Medium
Medium
Medium
Semi-bold
Semi-bold
Semi-bold
Bold
Bold
Bold
Aa
Aa
Aa
Aa
Aa
Aa
Colors
Colors
Colors
Balance
Balance
Balance
Trust,
Trust,
Trust,
Intelligence
Intelligence
Intelligence
and
and
and
Clarity
Clarity
Clarity
ECHO’s primary palette uses “Pantone Blue” to build trust and clarity. Soft accent tones balance the interface, keeping screens modern, clean, and easy to navigate.
ECHO’s primary palette uses “Pantone Blue” to build trust and clarity. Soft accent tones balance the interface, keeping screens modern, clean, and easy to navigate.
ECHO’s primary palette uses “Pantone Blue” to build trust and clarity. Soft accent tones balance the interface, keeping screens modern, clean, and easy to navigate.
Ture Blue
Brand Primary
#0B66C3
Shades
True Blue
Brand Primary
#0B66C3
Shades
Shades
#007E7D
Shades
Shades
Grey
Brand Neutrals
#252525
#393939
Grey
Brand Neutrals
Shades
Impact We Create
Impact We Create
Impact We Create
Sales Heads can now track lab and radiology business in real-time, filtered by client, region, or sales representative, enabling faster insights and better decision-making.
Sales Heads can now track lab and radiology business in real-time, filtered by client, region, or sales representative, enabling faster insights and better decision-making.
60%
60%
Automated dashboards have reduced manual reporting efforts by over 60%, saving time and improving operational efficiency.
Automated dashboards have reduced manual reporting efforts by over 60%, saving time and improving operational efficiency.
Automated dashboards have reduced manual reporting efforts by over 60%, saving time and improving operational efficiency.
3X
3X
Transparent rep-wise performance tracking has increased team accountability, boosted morale, and supported data-driven evaluations.
Transparent rep-wise performance tracking has increased team accountability, boosted morale, and supported data-driven evaluations.
Transparent rep-wise performance tracking has increased team accountability, boosted morale, and supported data-driven evaluations.
40%
40%
High-value client retention has improved, as managers can now easily identify and nurture top-performing clinics and hospitals based on actual business contribution.
High-value client retention has improved, as managers can now easily identify and nurture top-performing clinics and hospitals based on actual business contribution.
High-value client retention has improved, as managers can now easily identify and nurture top-performing clinics and hospitals based on actual business contribution.
Make your product the one users recommend!
Make your product the one users recommend!
Make your product the one users recommend!
Case Studies
Case Studies
Case Studies
Audree
Audree
Audree
Pharma
Pharma
Pharma
Optimizing BRMS turned usability into global scale—growing from 2 plants to 102+ across 38+ countries.
Optimizing BRMS turned usability into global scale—growing from 2 plants to 102+ across 38+ countries.
Optimizing BRMS turned usability into global scale—growing from 2 plants to 102+ across 38+ countries.
SarvHR
SarvHR
SarvHR
Human Resources
Human Resources
Human Resources
HRETE once needed 12 support staff and 6 weeks for onboarding. With simplified workflows and clearer featu…
HRETE once needed 12 support staff and 6 weeks for onboarding. With simplified workflows and clearer featu…
HRETE once needed 12 support staff and 6 weeks for onboarding. With simplified workflows and clearer featu…